LET'S CHANGE THE SYSTEM

We know companies can have a positive impact. On planet and people. Working on sustainable energy & food systems. We all need to pick up the pace, though.

The future is now.

GO FURTHER,
MOVE FASTER

We help you accelerate these changes. Using our transformation expertise and industry know-how. Working from our unique head & heart methodology.

We’ll show you the way.

We are experts
in these fields

Energy Transition

The energy transition requires change and cooperation in a complex, rapidly changing system.
We help accelerate this transition by turning strategy into action and making organizations future-proof.

Energy Transition

Food Transition

Feeding a projected 10 billion people by 2050 demands a fundamental shift in how food is produced and valued. 
We guide organizations in shaping and implementing robust, future‑proof strategies within an evolving global food landscape.

Food Transition

How we guide you

Strategy

You’re navigating the sustainability landscape. You want to make more impact. We help you towards a sustainable business model.

Execution

You’re heading in a new direction. Your organization needs to change, big time. We support to change the structure and culture of your organization.

Curious about the way we work?

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Let the stories of others inspire you. Learn from our clients and consultants.

Featured cases

Regional Grid Operator | Improved Positioning & Agility

How we supported the creation of a future-proof vision and organizational design for a department of 150 employees within a Dutch regional grid operator.

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Drinking Water Company | Contract Evaluation

How we helped a leading Dutch drinking water company to future-proof their sourcing strategy.

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ANWB | Ownership & Operational Performance

How we helped ANWB increase ownership, introduce a daily performance cadence, and embed continuous improvement.

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Vanderlande | Improved R&D Decision Making

How we helped Vanderlande prioritise based on facts, track value over time, and manage the R&D portfolio more effectively.

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Liquin | Program Management for Carve‑Out

How we helped Liquin to secure progress, realize quick wins, and build the ‘new’ organization.

View case

NAM | Organizational Scaling

How we helped NAM translate strategic goals into measurable design criteria, compare scenarios, and select a scalable organizational structure with governance.

View case

Latest news

Meet Robin Zeelenberg

Robin Zeelenberg recently joined Been Management Consulting as a consultant. With a background in management and a strong interest in complex sustainability challenges, she aims to contribute to real change within organizations. What drives her, what were her first impressions, and what is she looking forward to? Let’s get to know Robin.
Read More

Meet Melle Puntman

Melle Puntman is a consultant with a passion for sustainability and innovation. After completing his studies at Utrecht University and an internship at Been, he is now officially part of the team. With a combination of academic knowledge and hands-on experience, Melle is ready to make an impact. Who is Melle and how does he plan to do that? Meet Melle.
Read More

Meet Jill Ober

Jill brings consulting experience in sustainability and project management. After completing her traineeship, she’s ready to make a sustainable impact at Been Management Consulting. Who is Jill and how will she make an impact? Let’s meet Jill.
Read More

Meet Selma van Rhee

Selma brings consulting experience in change and performance management and chose to join us to fully focus on impact projects. Her experiences in Canada profoundly influenced her perspective on sustainability. What is Selma’s story and what were her first impressions?
Read More

Leadership Talks – Interview with Kiki de’Liguori Carino 

As sustainability manager at Royal Koopmans, Kiki de’Liguori Carino shares her most important insights and lessons as a leader in sustainability. She talks about the importance of collaborating, communicating, and inspiring within and outside the value chain.
Read More

Meet Annemarie Geerdes

Annemarie Geerdes has a track record of than twenty years in Agri Food. Why did she choose for Been MC? What can we expect from her and what is her vision for the food transition?
Read More

Want to read more inspiring stories?

Full overview

Meet our experts

To stimulate change you need different perspectives, expertise, and backgrounds. You need to think outside of the box, find new solutions, and build communities. You need to be a trailblazer.

View team

Hannah Foaden

  • Organizational design & Transformation Consultant

"I'm a flexible, pragmatic person and I enjoy addressing questions with a multidisciplinary perspective"

Hannah Foaden

Organizational design & Transformation Consultant

5+ years of experience in strategy & operations consulting and project management
Works in various industries and is passionate about the food transition
Background in International Relations

Head

  • I like to employ a multidisciplinary perspective to issues and questions to understand the different dynamics and interconnections affecting them. I value honesty and integrity in other people and use it myself to instill trust in the teams I work with.

Heart

  • I enjoy cooking, eating good food and exploring wine pairings and love to host dinners for family and friends. I unwind through yoga and pilates and am most at peace at the beach, both in summer and winter.

Malou Bok

  • Sustainability & Change Expert

"I want to make positive impact through my client projects."

Malou Bok

Sustainability & Change Expert

Expert in sustainable business & change management
10+ years experience in management & consulting
Solid interim & operational management experience in various industries

Head

  • I enjoy facilitating meaningful conversations, bringing clarity and helping others to set ambitious, sustainable goals. As pragmatist, I support to make these goals reality. It's my aim to improve the positive impact of our clients.

Heart

  • I like good conversations and hosting dinner for friends and family. I'm at peace when I'm in nature, on the water or at height enjoying a new view.

Annemarie Geerdes

  • Head of Food

"I am passionate about accelerating the food transition to create a healthier, more sustainable world."

Annemarie Geerdes

Head of Food

Expert in developing food transition strategies, driving impact-driven collaboration, and innovating business models
20+ years experience in the agri-food sector, specializing in commercial strategy, innovations and sustainability

Head

  • I specialize in simplifying complex problems, with a strong drive for action and a results-oriented approach. I am confident that by working together across the supply chain, we can improve our food system.

Heart

  • Running, mountain biking, and hiking with our dog in the woods gives me a lot of energy. I enjoy traveling and having fun with family and friends.

Melle Puntman

  • Consultant

"Real change begins with a shared vision and collective effort"

Melle Puntman

Consultant

As a research intern at Been, I investigated ways to improve data sharing within the electricity network
Background in innovation management and sustainable business
5+ years of experience in insulating homes

Head

  • I enjoy working on solutions for transition challenges. I like to bring people's capabilities together to achieve systemic change.

Heart

  • I enjoy having a chat with everyone and find collaboration fulfilling. Additionally, I love listening to music, am a film enthusiast, and enjoy tennis and games.

Jill Ober

  • Sustainability Consultant

"Helping companies become a force for good is what truly energizes me"

Jill Ober

Sustainability Consultant

Experience in sustainability consulting and project management
Works across various industries with a special interest in the food and energy transitions
Background in business administration, strategic management, and sustainability

Head

  • I thrive on turning complex sustainability challenges into clear, actionable strategies. I bring structure, create compelling narratives, and enjoy working collaboratively toward impactful, long-lasting solutions.

Heart

  • I find joy in good food and love cooking elaborate meals for friends and family. When traveling, I’m always eager to explore local cuisines—alongside the nature and culture—and to get inspirered by new flavors.

Robin Zeelenberg

  • Consultant

“I love working together to tackle complex challenges and create positive, lasting impact”

Robin Zeelenberg

Consultant

Experience in sustainability consulting
Works in various industries with a special interest in food and energy transitions
Background in Global Business & Sustainability

Head

  • I thrive on collaboration to create meaningful and sustainable change. I combine a goal-oriented focus with systems thinking to find solutions to complex problems.

Heart

  • I love spending time with friends and family, discovering new places, and trying out different restaurants together. Staying active, enjoying good food, and listening to music are my favorite ways to relax and recharge.

Jaap Mulder

  • Energy Expert

"Always try to be better than the day before"

Jaap Mulder

Energy Expert

Energy Expert at Been Management Consulting
15+ years experience in utilities, consultancy, project and program management 

Head

  • My experience and knowledge of utilities value chains help me in getting things done the smart way. We can only face and overcome the big challenges which lay ahaed by working together within and between utilities value chains.

Heart

  • Spending time with my family and friends, and I love running and reading to stay fit.

Roel Beentjes

  • Managing Director

"I always look at the bigger picture and envision a positive future."

Roel Beentjes

Managing Director

Expert in organizational transformation and systems change
20+ years experience in management consulting in various industries: energy, food, healthcare, manufacturing
Founder and owner of Been Management Consulting

Head

  • I’m a results-oriented management consultant and entrepreneur, I always at look at the bigger picture and envision a positive future.

Heart

  • Next to playing sports myself, I'm the hockey coach for my son's team. Also, I love playing music together. I'm the drummer of a band.

What makes us unique?

About us

We can change the system, together

Meet a selection of the 200+ companies we have worked with:

Logo Alliander
Logo Spar
Logo of Albert Heijn
Logo Gasunie
Logo Koga
Logo Friesland Campina
Logo Enexis
Stedin logo
Logo Vitens
Logo Braas Brood & Banket
Logo Vanderlande

Meet our partners:

Logo Impact Economy Foundation
Logo Tommy Tomato
B lab logo

"I want to make positive impact through my client projects."