• Redefined the OGSM into a strategic steering tool, turning it into a practical instrument that provides clear direction
• Set priorities to establish a clear course, enabling focused choices and bringing clarity within the department
• Defined measurable KPI's to enable effective steering and timely, meaningful conversations
• Embedded the OGSM structurally in the governance cycle
To improve alignment and decision-making, a Dutch water utility redefined its strategic framework using OGSM — a model used throughout the organization, but underutilized at the MT level. The revised OGSM now enables targeted steering, prioritization, and cross-functional collaboration.
From underused model to actionable strategy
Faced with increasing complexity in both projects and operations, the MT needed a clear, shared direction. Although the OGSM framework was already in place at organizational level, the existing version was not tailored to MT needs. The OGSM lacked cohesion, varied too much in abstraction across KPIs, and was not actively used in decision-making.
Together with the MT, Been Management Consulting facilitated a step-by-step redefinition of the OGSM. In four structured sessions, the Objective, Goals, Strategies, and Measures were refined and sharpened. In addition, one-on-one conversations with MT members helped uncover which elements worked and where adjustments were needed. This approach created shared ownership and understanding across the leadership team.
To embed the new OGSM in the organization, the MT’s meeting structure was revised so that progress on the OGSM could be regularly discussed. A custom KPI dashboard was also developed, making real-time data accessible and enabling ongoing performance tracking aligned with strategic goals.
From abstract framework to practical steering tool
The renewed OGSM now functions as an effective management instrument. It provides a clear strategic direction, reflects shared priorities, and strengthens collaboration between teams. With the dashboard in place, the MT can steer based on real-time insights and act quickly when adjustments are needed.
By integrating the OGSM into the leadership team’s regular rhythm and ensuring alignment across all levels, this water utility has taken a crucial step in professionalizing its strategic management.
We’re proud to have supported this shift toward a more focused and data-driven way of working.
Let's change the system
“Effective steering starts with shared decisions about what truly matters. Vision and prioritization provide clarity amidst complexity.”
How we helped NAM translate strategic goals into measurable design criteria, compare scenarios, and select a scalable organizational structure with governance.
