AAR CORP.

  • A sustainability strategy fit for purpose
  • How this aviation services provider designed on a sustainability strategy fit for purpose.

8.0 Impact Score

  • • Satisfying clients’ sustainability demands
  • • Engaging next generation of employees
  • • Full understanding of sustainability and AAR's circular business model
  • • 25% gas reduction C02 emissions compensated
  • AAR CORP. maintains and repairs aircraft components, from landing gears to on-flight coffee machines. It also provides related services worldwide. AAR’s site in The Netherlands signals a need for a sustainability strategy. Clients, especially European governments, ask for it. Also, the next generation of employees wants sustainability to be part of their job. What is AAR's sustainability strategy?
  • Understanding AAR’s impact
  • Our team helps AAR to formulate a sustainability strategy in two stages. First, we interview the local management team members. Next, we make an inventory of the sustainability areas impacted most by AAR. Compiling a list of 18 relevant items, called externalities. Think of waste, water use, energy use, employee engagement, health & safety.
  • A shared view of sustainability
  • In the first workshop, we report back our findings to the management team. To get a good understanding of what sustainability entails in AAR’s context. We also provide best practices for each of the 18 externalities. To inspire and discuss. The management team is surprised by the broad definition of sustainability. One that looks beyond CO2 and includes social aspects too. It turns out AAR performs well on the people-side. The company provides employees with a lot of freedom and autonomy, resulting in high employee satisfaction rates. Suppliers also stand out in the equation.
  • I'm much impressed by the knowledge of the consultants. They opened our eyes to the many aspects of sustainability.
  • Eric Bron, General Manager AAR Corp. The Netherlands
  • Business Model Canvas+ underpins circular business model
  • In the second workshop we use the Business Model Canvas+. The Business Model Canvas+ is a tool for sustainable business models. Creating value for people, planet, not just profit. AAR's business model already is a circular one. As it prolongs the life cycle of aircraft and components and reduces the need for new assets. The Business Model Canvas+ helps to understand and explain this better to clients and other stakeholders. At the end of the day, the management team chooses four externalities to focus on. The team writes down what positive impact they want to make. All management team members signed this document. Showing their commitment.
Eric Bron Esther Luijendijk AAR Corp
  • Solid sustainability strategy
  • The Dutch team has a strategy it can communicate to its internal and external stakeholders. Satisfying clients' sustainability demands and engaging its (next generation of) employees. From its focus on externalities, the team knows where to act upon.
  • Swift progress
  • Shortly after we leave, the team implements major improvements. Insulating the exterior of its buildings, which already saves 25% of gas use. Up next are installing new windows and solar panels. The company is also calculating and offsetting its emissions through a renowned partner, Climate Neutral Group. Progress indeed.

More cases

Dutch Water Utility

How we guided a water utilities company through their OGSM.
Read More

European Logistics Service Provider

How we helped a leading logistics company boost its EcoVadis score with a pragmatic approach.
Read More

Sustainable Food Organization

How we supported in bringing the sustainability strategy alive by engaging all employees.
Read More

Utilities Company in the Netherlands​

How we co-created a value case for strategic growth for a company in the Dutch utilities sector.
Read More

Gasunie Large Capital Projects

How we supported Gasunie in setting up a new business unit dedicated to Large Capital Projects.
Read More

Control and predictability in large infrastructure projects

How we helped a drinking water utility gain greater control over its complex project and program portfolio.
Read More

Want to read more inspiring stories?

Full overview

Iris Bruinink

Customer Engagement Manager

Learn more about our work?

Don’t hesitate to call Iris directly via  +31 (0)6 10 81 9420.
Or fill out the contact form below.

+31 (0)20 760 2150
info@beenmc.com

Bezoekadres
Hendrik Walaardt Sacréstraat 451
1117 BM Schiphol

Terms & Conditions

Privacy Statement

Environmental Policy Statement

© Been Management Consulting 2025

Ultimate beneficial owner: Roel Beentjes

Services

Our DNA

Inspiration

Jobs

Contact

Vimeo Linkedin

"I want to make positive impact through my client projects."