We know a people-oriented approach is crucial in going further, faster.

Of course, we provide sound analyses and bring structure. These are the basics of consulting. Our people give more. They are committed to your company’s mission and involved with every member of the team. Guiding you along challenges ahead, with courage and creativity. Working with head & heart.

Going further, faster. Together, we can.

Annemarie Geerdes

  • Head of Food

"I am passionate about accelerating the food transition to create a healthier, more sustainable world."

Annemarie Geerdes

Head of Food

Expert in developing food transition strategies, driving impact-driven collaboration, and innovating business models
20+ years experience in the agri-food sector, specializing in commercial strategy, innovations and sustainability

Head

  • I specialize in simplifying complex problems, with a strong drive for action and a results-oriented approach. I am confident that by working together across the supply chain, we can improve our food system.

Heart

  • Running, mountain biking, and hiking with our dog in the woods gives me a lot of energy. I enjoy traveling and having fun with family and friends.

Roel Beentjes

  • Managing Director

"I always look at the bigger picture and envision a positive future."

Roel Beentjes

Managing Director

Expert in organizational transformation and systems change
20+ years experience in management consulting in various industries: energy, food, healthcare, manufacturing
Founder and owner of Been Management Consulting

Head

  • I’m a results-oriented management consultant and entrepreneur, I always at look at the bigger picture and envision a positive future.

Heart

  • Next to playing sports myself, I'm the hockey coach for my son's team. Also, I love playing music together. I'm the drummer of a band.

Ella Molenschot

  • Consultant

“Deep-diving into complex issues, helping others and making impact, together”

Ella Molenschot

Consultant

Experience in energy sector & business development
Works in various industries, with a special interest in energy, water & renewables
Background in International Management – CEMS

Head

  • Looking for solutions to complex problems with an eye for detail is what energizes me. Especially if I can then share it with others. I approach challenges with an analytical and creative perspective and love to ask “why?”

Heart

  • I’m a people-person, being together and collaborating is what I love most. Impact for me means helping others progress. I like to discover new places, cultures and cuisines.

Frank Beentjes

  • Finance & Control Manager

"I like to simplify and speed up administrative processes."

Frank Beentjes

Finance & Control Manager

Responsible for financial affairs at Been Management Consulting
10+ years experience in finance & control
Expert in optimizing financial performance & processes for B2B services

Head

  • It's my challenge to sketch the most accurate possible representation of the financial reality of an organisation. I like to simplify and speed up administrative processes with the help of ICT and clear communication.

Heart

  • I like watching a good movie or documentary, and I happily spend time with my family and friends.

Hannah Foaden

  • Organizational design & Transformation Consultant

"I'm a flexible, pragmatic person and I enjoy addressing questions with a multidisciplinary perspective"

Hannah Foaden

Organizational design & Transformation Consultant

5+ years of experience in strategy & operations consulting and project management
Works in various industries and is passionate about the food transition
Background in International Relations

Head

  • I like to employ a multidisciplinary perspective to issues and questions to understand the different dynamics and interconnections affecting them. I value honesty and integrity in other people and use it myself to instill trust in the teams I work with.

Heart

  • I enjoy cooking, eating good food and exploring wine pairings and love to host dinners for family and friends. I unwind through yoga and pilates and am most at peace at the beach, both in summer and winter.

Iris Bruinink

  • Customer Engagement Manager

"I want to understand what customers want and need."

Iris Bruinink

Customer Engagement Manager

Responsible for customer engagement at Been Management Consulting
Expert in customer experience and commercial support
25+ years experience in various industries: telecom, IT, services

Head

  • I want to understand what customers want and need. It's a ‘two-way’ interaction, in which emotional triggers are important. My experience in a variety of organizations contributes to this.

Heart

  • In my spare time I like to be in nature with my race cycle. I enjoy being with my two children and to spend time with family and friends.

Jelle Kraaijenhof

  • Consultant

“Creating lasting positive effects on business sustainability is my goal’’

Jelle Kraaijenhof

Consultant

Experience in sustainability consulting
Works in various industries with a special interest in energy transition
Background in commercial economics & environmental science

Head

  • I love contributing to solving important and complex challenges for organizations and collaborating with clients to foster business sustainability together.

Heart

  • My passion and comfort lie in sports and music. Playing guitar and attending concerts help me relax, while I enjoy staying active and competitive through sports like padel.

Jill Ober

  • Sustainability Consultant

"Helping companies become a force for good is what truly energizes me"

Jill Ober

Sustainability Consultant

Experience in sustainability consulting and project management
Works across various industries with a special interest in the food and energy transitions
Background in business administration, strategic management, and sustainability

Head

  • I thrive on turning complex sustainability challenges into clear, actionable strategies. I bring structure, create compelling narratives, and enjoy working collaboratively toward impactful, long-lasting solutions.

Heart

  • I find joy in good food and love cooking elaborate meals for friends and family. When traveling, I’m always eager to explore local cuisines—alongside the nature and culture—and to get inspirered by new flavors.

Jolijn Vlieger

  • Consultant

"I love to collaborate and find innovative solutions. My strength lies in combining strategy with a personal approach to create impact and achieve shared goals."

Jolijn Vlieger

Consultant

Experience in project management, logistics, and market research
Works in various industries with a special interest in food and energy transitions
Background in strategic innovation management & international business

Head

  • With an analytical and strategic approach, I focus on finding solutions and improving processes. My emphasis is on collaboration and integrity, aiming to empower individuals and teams.

Heart

  • Always on the move, I love embarking on new adventures and engaging in creative activities. Whether it's travelling, sports, or baking, I draw energy from my passions and the dynamism they bring. My curiosity and enthusiasm for life are at the core of who I am.

Malou Bok

  • Sustainability & Change Expert

"I want to make positive impact through my client projects."

Malou Bok

Sustainability & Change Expert

Expert in sustainable business & change management
10+ years experience in management & consulting
Solid interim & operational management experience in various industries

Head

  • I enjoy facilitating meaningful conversations, bringing clarity and helping others to set ambitious, sustainable goals. As pragmatist, I support to make these goals reality. It's my aim to improve the positive impact of our clients.

Heart

  • I like good conversations and hosting dinner for friends and family. I'm at peace when I'm in nature, on the water or at height enjoying a new view.

Roel Beentjes

Managing Director

“What we have in common? We all want to put sustainability first in our work.”

Jaap Mulder

  • Energy Expert

"Always try to be better than the day before"

Jaap Mulder

Energy Expert

Energy Expert at Been Management Consulting
15+ years experience in utilities, consultancy, project and program management 

Head

  • My experience and knowledge of utilities value chains help me in getting things done the smart way. We can only face and overcome the big challenges which lay ahaed by working together within and between utilities value chains.

Heart

  • Spending time with my family and friends, and I love running and reading to stay fit.

Marieke Besamusca

  • Leadership & Performance Expert

"I combine the hard and the soft side of change to achieve results."

Marieke Besamusca

Leadership & Performance Expert

Expert in performance improvement and leadership & team development
20+ years consulting experience in various industries, mostly manufacturing and healthcare
Background in organizational sociology and coaching

Head

  • I combine the hard and the soft side of change to achieve results. Operational excellence and LEAN are just as familiar to me as team dynamics and coaching. I get the best out of teams.

Heart

  • Life is there to be enjoyed in full. I live in the countryside near the dunes and the forest, which serve as an invitation for long walks or a refreshing run.

Marine Clément

  • Change & Transformation Expert

"I'm energized by Interacting with others. I like to help and solve problems."

Marine Clément

Change & Transformation Expert

Expert in change management, international collaborations, leadership & team development
15+ years consulting experience in various industries: manufacturing, healthcare, food sectors
Extensive international experience

Head

  • I am good at connecting people and using a wide range of change interventions in different situations. From training and communication to coaching and cultural and behavioral change.

Heart

  • I love enjoying good food with my family. My husband is chef in his own restaurant and my French father loves cooking.

Melle Puntman

  • Consultant

"Real change begins with a shared vision and collective effort"

Melle Puntman

Consultant

As a research intern at Been, I investigated ways to improve data sharing within the electricity network
Background in innovation management and sustainable business
5+ years of experience in insulating homes

Head

  • I enjoy working on solutions for transition challenges. I like to bring people's capabilities together to achieve systemic change.

Heart

  • I enjoy having a chat with everyone and find collaboration fulfilling. Additionally, I love listening to music, am a film enthusiast, and enjoy tennis and games.

Niek Molenhuis

  • Food Transition Consultant

"I love uncovering the core of a problem and exploring new solutions with others."

Niek Molenhuis

Food Transition Consultant

Experience in sustainability consulting
Works in various industries: energy, healthcare, food
Background in strategy, innovation, & sustainability

Head

  • I love solving complex puzzles, uncovering the core of a problem and – of course – exploring new solutions with others.

Heart

  • I have great passion for music; a good concert resonates with me for weeks. I write and record my own songs too. Most of all, I love the creative process.

Robin Zeelenberg

  • Consultant

“I love working together to tackle complex challenges and create positive, lasting impact”

Robin Zeelenberg

Consultant

Experience in sustainability consulting
Works in various industries with a special interest in food and energy transitions
Background in Global Business & Sustainability

Head

  • I thrive on collaboration to create meaningful and sustainable change. I combine a goal-oriented focus with systems thinking to find solutions to complex problems.

Heart

  • I love spending time with friends and family, discovering new places, and trying out different restaurants together. Staying active, enjoying good food, and listening to music are my favorite ways to relax and recharge.

Selma van Rhee

  • Energy Transition Consultant

"I connect people and bring structure to complex challenges, to create impactful solutions"

Selma van Rhee

Energy Transition Consultant

Experience in change and performance management
Works in various industries with a focus on energy
Background in organizational change and sustainability

Head

  • I am a connector who brings structure to complex challenges. By collaborating and keeping an overview, we work together to create the most effective and impactful solution.

Heart

  • My ideal moments are spent dividing my time between being in nature and being with friends. Whether it’s a hike in the mountains or a drink with friends, these moments give me energy.

Go in depth with our people

Meet Robin Zeelenberg

  • "I find great satisfaction in collaborating on impact projects where we can truly make a difference together."
Read More

Meet Melle Puntman

  • "I really appreciated that Been is a B Corp, which means projects are approached with a strong focus on impact – something that aligns closely with my own values."
Read More

Meet Jill Ober

  • "Helping organizations grow meaningfully while creating positive impact on society as a whole gives me energy."
Read More

Meet Selma van Rhee

  • "At Been, we want the best for each other but also the best for the world around us, which to me is real teamwork!"
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Meet Annemarie Geerdes

  • "I am passionate about bringing value chain partners together to collaboratively address the biggest challenges in the food transition."
Read More

Meet Ella Molenschot

  • "The holistic definition of positive impact is exactly what I relate to and I wanted to contribute right away"
Read More

"I want to make positive impact through my client projects."