Pharma & Healthcare

Vision of Pharma & Healthcare

The healthcare sector is growing year on year, for many reasons. Think, for example, of population growth, rising life expectancy, and naturally, an ageing population. Nor should we forget rising prosperity and an increase in multiple chronic illnesses.

Needless to say, costs are rising too. Where in 2000 we spent ‘only’ 9.5 per cent of our GDP on healthcare, in 2019 that had risen to 12 per cent. And in 2030 we expect to be spending no less than 30 per cent of GPD on healthcare. The result is that we have to weigh up more often the costs and benefits to society and patients.

So, we need measurable, value-added care.

SDGs and Pharma & Healthcare

The dot on the horizon is personalised care that improves patients’ lives in a measurable way. In line with the Sustainable Development Goals of the United Nations, it is our personal mission to help organisations within Pharma & Healthcare in delivering good health and welfare for all. Been Management Consulting helps to accelerate the strategy execution and associated transformation processes, so that every patient can receive the best care. Today, in 2030 and beyond.


Where Been Management Consulting helps

Been Management Consulting works with clients and helps with the sustainable implementation of change processes. We can help you get the right care to the right patient at the right place. We support leaders in implementing patient-centric, effective and future-proof organisations, processes, skills and behaviour. We do this in three areas: Value Based Healthcare (VBHC), Commercial Excellence and Supply Chain Excellence.


Value Based Healthcare

The goal is to achieve better health outcomes at the lowest possible cost. Part of this involves switching from paying for volume to paying on the basis of outcomes.  Managing quality means measuring, monitoring, benchmarking and improving based on standardised indicators; ultimately this is a learning process. In short, the PDCA cycle must be followed. On the one hand we do this by optimizing care processes within hospitals. On the other hand, one could think of bringing care to the patient’s home.

How we can help you:

  • Bringing care to the patient’s home (including business case and business rationale)
  • Improving patient care through VBHC consulting
  • Developing and implementing patient-centric solutions


Commercial Excellence

Pharma finds it increasingly difficult to reach the doctor face to face. Existing engagement strategies, such as conferences or visits, no longer suffice. Doctors are more critical and demand more, non-promotional content specific to them. The right content via the right channel is increasingly important.

By organising processes more around the client and patient, the effectiveness and efficiency of marketing and sales activities for the brand portfolio can be optimised. In order to achieve this, pharmacists are being transformed into an organisation in which the client and patient are central.

How we can help you:

  • Setting up multidisciplinary commercial organisations based on a client-centric and patient-centric model
  • Developing and implementing an engagement strategy, both digital and omni-channel
  • Translating strategy into concrete (result-driven) operational plans and brand plans

Supply Chain Excellence

A major goal in Pharma & Healthcare is to ensure that therapies are available to everyone without interruption. This is a huge challenge. Supply chain organisations within the sector are dealing with an ever more personalised therapies, new geographical markets, strict legislative requirements and a progressively faster rhythm of new products and therapies.

How we can help you:

  • Designing and setting up a responsive supply chain. In other words: a logistics chain that is designed to meet these challenges
  • Making logistics processes more efficient, such as by integrated planning (S&OP) and more effective cooperation with clients and other partners in the chain
  • Setting up targeted data infrastructure and using data effectively for meaningful analyses and meaningful improvement campaigns

The Pharma & Healthcare sector is faced with many challenges. Challenges in terms of our behaviour, technology, and the market structure. Of head and heart. We are ready to take up the challenge, together with you.


Our clients

Been Management Consulting is committed to valuable, sustainable change. Our professionals have been working with the following organisations.

Logo Amgen - Been Management Consulting
Astellas is a pharmaceutical company dedicated to improving the health of people around the world. (PRNewsFoto/Astellas Pharma Inc.)

Overview of cases

Below are some examples of our cases. Filter them by sector and type of service.

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Curious to find out what we can do for you?

Please use the contact form below. Or call Patrick Filius on +31 (0)6 57 73 37 02 or send an email to

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