HEAD – From strategy to execution, sustainably. What does that mean, sustainably? The interpretation is twofold, both equally intriguing to me. On the one hand, achieving change in a sustainable way is about creating a change that ‘sticks’, which means a change that is fully understood and adopted by all stakeholders. The other interpretation of sustainability is about making the world a better and cleaner place.
HEART – Without a doubt, sustainability to me is also about having a healthy work-life balance. I love spending time with my wife and two boys (teenagers!). And of course the most important thing in life is cycling, whenever and wherever I can. Seeing new countries, visiting new cities by bicycle is what life is all about.
SDG – SDG 12 (responsible consumption and production): What’s the difference between what we want and what we need? In our society this gap is enormous. All we do is order products online and ship it across the globe, billions of tons every day. Stuff we don’t really need. Can I be part of the solution? Yes, please.